Art Direction · Communication Campaign · Branding

Close-up of a person wearing multiple large bangles and a chunky chain necklace with a heart-shaped pendant.
The word 'ÉTER' written in white, stylized text with a circular faded shape in the background.

WHERE FRAGRANCE FINDS FORM.

WHERE FRAGRANCE FINDS FORM.

Transforming scent from a fleeting experience into a lasting emotional object

A human hand with decorated fingers reaches out towards a butterfly with orange and black wings against a black background. A quote reads: 'Presence in its most beautiful form.'

THE PROBLEM

Perfume fades too quickly, disappearing before it can truly become part of your identity. What remains is the memory of the person who wore it, not the scent itself.

A LASTING PRESENCE

By transforming fragrance into wearable objects, scent becomes something that can be carried, remembered, and experienced through time.

THE SOLUTION

A scented jewelry brand designed to make fragrance lasting.

The image shows two parts of the word 'étern', with the first part being 'é' and the second part 'éter', separated into two boxes.
The image shows two parts of the word 'étern', with the first part being 'é' and the second part 'éter', separated into two boxes.
The image shows two parts of the word 'étern', with the first part being 'é' and the second part 'éter', separated into two boxes.
The image shows two parts of the word 'étern', with the first part being 'é' and the second part 'éter', separated into two boxes.

ÉTER takes its name from aether, the pure air of the Greek gods, an invisible yet enduring presence, much like fragrance itself. The aura mark and surrounding ring evoke a perfume spray and the lingering aura of scent.

AESTHETIC

A collage of jewelry and fashion items including pearl necklaces, pearl earrings, a silver bracelet, a pearl ring, a bracelet with large silver beads, a velvet green box, a woman wearing a pearl necklace and earrings, a woman holding a glass bowl of pearls with a ring, a woman with a flower in her hair, a woman in a silky green garment, and a pair of long black gloves.

Blending Renaissance inspiration with contemporary luxury, the brand transforms fragrance into wearable jewelry through sculptural pieces and interchangeable scented Eternal Beads.

COLOR PALETTE

Inspired by luxury fragrance ingredients, the palette combines bergamot, musk, tonka bean, and orange blossom to create a timeless, sensory aesthetic.

Close-up of different types of seeds and flowers, including a yellow seed pod, pink flower petals, dark cocoa beans, and a white flower with small yellow stamens.

PRODUCTS

FULL SET

A jewelry box with a pair of silver earrings, a silver bracelet, a silver heart-shaped pendant, and a string of white beads.
Open jewelry box with pearl earrings, a pearl necklace, a ring, a bracelet displayed inside, and a string of light yellow beads.

Each ÉTER set includes three jewelry pieces and a collection of interchangeable Eternal Beads. Hidden compartments within each pearl allow the scented beads to be inserted, transforming jewelry into a wearable fragrance experience.

A deep green velvet jewelry box holds the complete set, featuring a dedicated compartment for storing and changing the scented beads.

TRAVEL KIT

Three jewelry gift boxes each containing a different piece of jewelry. The first box has a gold chain necklace with a large pearl pendant. The second box has a silver heart-shaped pendant necklace. The third box has a pair of pearl earrings with gold accents. All boxes are open, with a black exterior and cream interior, and filled with white and cream-colored packing beads. The inside lid of each box has the phrase, 'Where fragrance finds form.'
Three jewelry gift boxes each containing a different piece of jewelry. The first box has a gold chain necklace with a large pearl pendant. The second box has a silver heart-shaped pendant necklace. The third box has a pair of pearl earrings with gold accents. All boxes are open, with a black exterior and cream interior, and filled with white and cream-colored packing beads. The inside lid of each box has the phrase, 'Where fragrance finds form.'

BEAD REFILL

Two round metal tins, one gold and one silver, with scented beads inside of them.

LOOKBOOK

ETERNAL WHISPERS

A woman with brown hair is sitting at a table, wearing a black sheer top, a beige patterned dress, large silver necklace with a heart pendant, matching earrings, and a pearl bracelet. There is a silver tin with a lid open to reveal white ball-shaped objects on the table in front of her, with a piece of paper and a half-filled glass of water nearby. The background is dimly lit with candles.

The first éter  collection reimagines pearls and lock necklaces once used to carry memories, transforming them into modern talismans designed to move with the body to leave a long lasting scented presence.

Each piece is accompanied by an eternal bead infused with bergamot and tonka bean. Together, form and fragrance create a living archive, where memories are not preserved, but continuously felt.

Silver jewelry, including a pair of silver ball earrings, displayed on a silver tray with an envelope sealed with a wax stamp featuring an 'e' in cursive, all set on a dark textured fabric background.
A hand wearing a black glove displaying a silver chain with two heart-shaped pendants.
A hand wearing a black glove with pearl bracelets holding a glass bowl filled with white balls against a dark green curtain background.

CELESTIAL PRESENCE

Three women of different ages, smiling and wearing matching gold chain necklaces with large pearls, sitting together at a table with vintage photos, pearl jewelry, and a box of dried flowers.

The second collection explores the idea of legacy through sculptural gold pieces inspired by heirloom pearls passed down across generations. Each object is designed to preserve traces of identity, emotional presence, and memory through time.

The eternal beads are composed by notes of orange flower and Damask rose. Like the pearl, they do not change to survive, they remain, gathering meaning through time.

A woman with blonde hair wearing pearl and gold earrings looking at herself in an ornate gold mirror. There is a vase with white flowers next to the mirror on a table.
A gold bowl filled with small white round beads, a decorative gold and pearl picture frame, and a gold winged cherub figurine on a taupe satin cloth.
A white jewelry box with gold chains and a pearl necklace inside, placed on a soft fabric surface.

THE WORLD OF ÉTER

Instagram as an extension of the brand universe. A poetic narrative space that unfolds through stories and gestures. Where scent becomes a way to carry memory and meaning, connecting the present to what is passed on.

ÉTER LETTERS

A piece passed down does not lose its essence it keeps it. What was once held becomes something still felt, a scent and a shape that gets passed on from generation to generation.

A woman dressed in a black dress and black gloves, wearing a large silver chain necklace with a heart pendant, sitting at a wooden table writing with a pen. The middle image shows a silver tray with a handwritten note on crumpled paper, placed on a dark-colored cloth. The note reads: "Some things are meant to stay folded, unsaid. There was a moment when we shared the same scented air. Embraced by citrus and heat, that sharp trace of bergamot still returns to me, uninvited, slipping into my dreams. That is why I choose to carry the memory in my heart, forever. - I will always remember the air we once shared." The right image shows a close-up of the woman's chest area, focusing on her necklace with a heart pendant and a round, mint-green pendant, and her black-gloved hand holding the mint-green pendant.

PORTRAITS OF SCENT

These are personal letters where women share how scent weaves through their lived moments, connecting it directly with their memories.

Collage featuring elderly women wearing jewelry, vintage photographs, and a jewelry box with pearl necklaces, promoting a jewelry collection.

STORIES

Each highlight tells the character of a specific ingredient, translating scent into meaning and ritual. Stories conclude with a call to action, inviting viewers to explore the jewelry collections.

REELS

In this part of the Instagram experience, we reveal how each bead is created. Through natural elements and a precise alchemical construction, scent is shaped into something meant to be worn, carried, and felt.

OTHER WORKS

MOTO GUZZI

MONCLER

SUBITE